Levitation Media

Logo Design

admin — Mon, 04 Jul 2011 01:29:23 +0000

Logo design is the foundation of branding, and at Levitation Media we treat it as such. Consider a few of the biggest brand name products. Chances are, you think of the logo. The public recognizes a company or brand by its unique logo. Our branding agency works with you to capture the essence of your company through our creative design process, resulting in a unique logo design.

Many companies just use their name and maybe a tag line. In a world of commoditization, differentiation is essential. Your logo design is the symbol your company will be identified with for as long as your company exists, and is cornerstone of any marketing strategy or social media campaign. That it how important it is, and that is how serious we take it. Putting your trust in an established graphic design company with logo designers that truly study your company, services, and market might just be one of the best investments you make. The end result – a stunning logo and professional business identity.

Let us help you create the perfect logo to catch the attention of potential customers. A logo can be as important as a brand name, as long as it is memorable and relates to your brand.

Our award-winning design team has the talent and the vision to take your brand and turn it into a single graphic. We will listen to your ideas and requirements, keeping in mind your brand personality and target market, and will work from there to create a concept for you. Whether you already have an end vision or need help picturing it, we have the resources and the creativity to bring your logo to life.

Levitation Media provides everything you need. Our work speaks for itself, but don’t take it from us. Our clients consider us the best Raleigh Graphic Design Company, best Raleigh Web Design Company, and the best Raleigh Corporate Identity and Branding Company. We also provide social media design and campaigns, print and layout design (brochure design, flyer design, etc.). We are also considered one of the best Raleigh Search Engine Optimization companies. Call us at (877) 850-8558 or use our contact page to set up an appointment!

Graphic Design

admin — Thu, 30 Jun 2011 23:49:12 +0000

Graphic design, both web and print, plays an integral role in establishing your firm’s web identity on the internet and on the ground. The graphical aspects of your marketing material and website are critical to getting the message across, and could make the difference in whether or not the customer engages or moves on.

Levitation Media has gained popularity as one of Raleigh’s best graphic design companies due to pristine quality of services provided at very reasonable prices. We are built on a reputation of delivering world-class graphic design solutions for your website and marketing campaigns. We have an experienced and skilled pool of graphic designers that have the insight to meet all of your graphic design requirements. Whatever your needs, we will deliver in creating high quality and professional graphics.

Our graphic design firm uses the latest technology and designing tools to create impressive graphic designs. We offer a broad range of services like brochure design, logo design, advertisements, mailer design, banner design, promotional designs and items, web design, business stationary, trade show design, etc. A well-framed graphic design should be meaningful enough to deliver the message for which it is created. As a Raleigh graphic design company, we give individualized attention to all our client’s designing projects irrespective of its size or type.

Powerful graphics can communicate your company’s core essence, promote your brand image and sell your products or services. Levitation Media can help your business stand apart from competition with exceptional visual communication. Every business, no matter how big or small, can benefit from clear concise graphics that speak volumes about who you are as an organization.

Corporate Identity and Branding Design

admin — Sat, 25 Jun 2011 21:10:48 +0000

As the saying goes…you never get a second chance to make a first impression. So make sure your company makes a significant impression at the very first glance. Corporate identity is all about the visual presence of the company and is generally communicated in logos, designs, collateral and other visual materials. Most top-notch companies owe their huge success to a positive corporate identity.

At Levitation Media, we are brand enthusiasts! There is nothing we want more than to help you create a powerful brand experience for your clients. Not only do we want to create a successful corporate identity for your company, but also a platform and method to deliver it. This is where our web design and marketing strategy services come into play. It is this critical process that will give your business a unique identity among your competitors.

With our Corporate Identity Design and Branding Package, we will build your brand from the ground up. From concept to logo design and brand management marketing techniques. Branding is essential for building customer loyalty. Once thought to be the domain of large companies, a growing number of small and medium sized companies are discovering the lucrative benefits of branding and beginning to incorporate logo design and branding in their marketing plans.

Logo design is the foundation of branding. Consider a few of the biggest brand name products. Chances are, you think of the logo. The public recognizes a company or brand by its unique logo. Our branding agency works with you to capture the essence of your company through our creative design process, resulting in a unique logo design.

Actual perception in the marketplace doesn’t always match how you want your business to be perceived. Levitation Media can help you to close that gap and build the positive brand identity that you are looking for. Let us create for you a compelling message using verbal and non-verbal communication and results oriented design.Please contact us to learn more about our branding services and how branding can benefit your business. View our online portfolio to see our web design, graphic design and branding projects.

Web Design | Developmemt

admin — Sat, 25 Jun 2011 21:09:16 +0000

Every website is a reflection of the business it represents. You only have seconds to convey your company’s message and brand image before the visitor makes a critical decision whether or not to stay on your site. It’s that initial impression and ease of gathering relevant information that pulls the visitor into your site and keeps them there.

At Levitation Media, we simplify the website design process, create lasting impressions, and use your website as the platform to forge an emotional connection between your brand and your customers. We assist you with the overall design of the site to make sure it effectively conveys your brand image. We can also work to help you gain greater visibility by maximizing your positioning chances with the top search engines through our Search Engine Optimization (SEO) services.

Additional services also include website analysis and tracking, to ensure that your website is working for you. Understanding website traffic and visitor behavior can be a critical piece of information to help guide your on-line marketing efforts. This direct feedback takes the guess work out of your web marketing strategy and allows you to make informed decisions based on real data.

Our team of professional information architects and business analysts will work with you to solidify your ideas into a well-developed tactical Web strategy. With a focus on maximizing your return on investment, we will perform the necessary extended discovery to determine the who, what, where, when, why, and how of your project. Our Web strategy consulting process will encompass several conference calls or in-person meetings with your team. We may request to speak with your clients or vendors to learn more about your company and strategy. We will also research your competitors and industry counterparts to examine their Web strategy (or lack thereof). We will then combine all of these findings with our own extensive knowledge and experience and present back to you our plans and recommendations for making your online venture a success.

Custom Web Design

You strive to set your business apart from your competitors in every interaction you have with the public, so why should your website – arguably your most powerful tool for attracting new business – be any different? You wouldn’t want a website that looks like a mirror image of someone else’s site; that’s why Levitation Media is proud to offer powerful, effective custom web design solutions that reflect how unique your business is and conveys your individual branding message to every visitor that sees it.

While many other custom web design companies really just base each design off a small number of templates, our design team will create a unique design that truly speaks to your company’s personality and message. No longer will your site be little more than a sales pitch; instead, let’s create a relationship-building, interactive experience.

Our Web Design Process

The process all begins with an in-depth meeting between our team and your company. We’ll use this interview to get to know you, your company, the values that are important to you, and everything else we can possibly learn in order to maximize our efforts. We also want to gain in-depth knowledge of your customer base. All told, this information will be critical to the entire customized web design process, as we’ll rely upon it throughout the development of your site.

After the meeting, you will receive a proposal and design will begin upon your acceptance of the design and web development plan. Our design concepts are shaped and refined to create a dynamic, custom website design targeted to your specific needs. At several points in the process, proofs are sent for your review and comment. Our web design company process has several sign off points along the path in web development process to ensure we are both on the same page. These proofs are then brought to life with the technical aspects of the web development process.

After final approval and uploading your website, we continue to offer assistance with detailed reports on the outcome of projects. We perform Google analytics and can integrate and manage Google Website Optimizer for the highest conversion rates. View our work in our online portfolio to see the quality of the web design. Contact us at (877) 850-8558 or visit our contact page to get started!

Search Engine Optimization

admin — Sat, 25 Jun 2011 20:27:09 +0000

The key to search engine optimization is to get your website listed higher in the rankings of the major search engines and that is what we can do for you. We use organic search engine methods and our SEO services include editing the content and optimizing HTML and other coding to increase the relevance of your website and make it easy for the search engines to index. Search engine optimization is a core component of any internet marketing strategy. We incorporate enhanced search engine optimization in our web designs, including menus, images, shopping carts, content management systems and coding, as well as offering search engine optimization for existing websites. The higher your site ranks depends on diverse features of the technical frame of your web site: standards adopted to develop the site, proper arrangement of content, registration on directories other sites, etc. Levitation Media will work with you to meet the unique needs of your company and increase your relevance in the search engines – guaranteed. Recent studies have revealed that more than 80% of Web traffic uses Google or Google-powered search engines, we use Google as our benchmark for all search engine optimization campaigns. We also include Microsoft’s Bing into our SEO strategy, as Yahoo! search is now powered by Bing. The major search engines track the number of incoming links to a website in order to determine the website’s popularity. A corresponding page rank represents the website’s status, helping to determine search engine rankings. Our Web marketing team finds and establishes alliances through link submissions and link purchasing to generate strong link popularity and page rank. We can find industry related, but noncompetitive, websites that will welcome your URL to their website, thus boosting your page rank and increasing your search engine rankings. While a high page rank does not guarantee higher search engine rankings, it is a good indicator of your site’s importance with Google and Bing. Perhaps the most important part of any Web marketing campaign is accountability. In an industry filled with promises of traffic and transactions, it’s critical that you work with a company that you can trust to provide you with the information you need to track your campaign. Your success is our success.

Life After Search Engine Optimization…

After the optimization process, it is necessary to constantly monitor and adjust the site to improve its position. Although we will provide the best possible SEO service for today…times, technology and search algorithms change. Levitation Media will be there for you every step of the way by performing future analysis and monitoring to ensure you’re getting the results you need. Again, your success is our success.

Content Management System (CMS)

admin — Sat, 25 Jun 2011 15:10:15 +0000

Content Management System (CMS) is a very efficient and popular tool, which helps maintain your business online, without having someone else updating the site. There are many different Content Management Systems, some of the popular ones are WordPress, Joomla, Drupal, Mambo, Xoops, etc. CMS provides you with many useful pre-made plugins and sections, which help you expand your site and add more functionality to it if needed. Usually a CMS provides you with pre-made generic templates, but every serious business has to have it’s own face, branding and identity online. Levitation Media provides you with unique, custom-made skins for CMS, installs all the necessary plug-ins and sets up your pages and navigation so that your website will have an eye-catching appeal. What’s included with our Custom Content Management Solutions?

Cross-Browser Compatibility — Each WordPress website comes expertly coded in valid XHTML and CSS, and all are made compatible with the latest version of WordPress. Each website performs flawlessly in each of the most widely used browsers to ensure maximum functionality.
Content Management — Once we have completed the web design, we want you to be able to use it yourself. This easy ability is called content management with a password protected administrative back end. Add content, make changes to existing content, add pictures, videos, etc. to your website with the click of a mouse.
Social Media Integration — Connect to your Facebook, Twitter, YouTube and other social media profiles directly from your website. Build your social community and promote your website via social media networks.
Full user registration — WordPress has a built-in user registration system allowing people to register and maintain profiles and leave authenticated comments on your blog. You can optionally close comments for non-registered users. There are also plugins that hide posts from lower level users.
Site Search functionality
Integration of Google Analytics
Integration of Google Adsense
Search Engine Optimization
Google XML Sitemap
Custom feedback forms with CAPTCHA code
Custom Navigation Menu
One (1) year domain name registration.
One (1) year website hosting with MySQL database.
Unlimited @yourdomain.com email accounts
Custom Pages — We will create up to seven (7) pages. However, you have the ability to add unlimited pages and posts to your website. Pages allow you to manage non-blog content easily, so for example you could have a static “About” page that you manage through WordPress.
Custom Design & Layout — Your website’s look and feel, color scheme and layout is uniquely yours. Just tell us what your preferences are and we will do the rest.
Comments — Visitors to your site can leave comments on individual entries, and through Trackback or Pingback can comment on their own site. You can enable or disable comments on a per-post basis.
Spam Protection — Out of the box WordPress comes with very robust tools such as an integrated blacklist and open proxy checker to manage and eliminate comment spam on your blog, and there is also a rich array of plugins that can take this functionality a step further.

Why Choose Levitation Media for Content Management System?

We want to be your trusted CMS partner, and in doing so establish and execute a web strategy that will be miles above your competition. We know CMS, we recommend CMS and we implement CMS judiciously every day.

Empowers users to manage their own content.
Our CMS solution reduces the cost of site maintenance.
We make it a lot easier for you to create, edit and deploy content on your website.
We provide you with ready-to-use, customized, top-notch solutions.
Our project implementation is done within time.
Our project implementation does not require high budget.
It maximizes your return on investment.

Digital | Paperless Solutions

admin — Mon, 20 Jun 2011 23:50:43 +0000

Ready to clean up your home and office? Consider going paperless and have all of your papers, files, receipts, bills, and other important documents scanned in high resolution and stored on your computer. Then keep them backed up on an external hard drive and also in a cloud and never have to worry about losing any of them again. Not only that, but this also increases their security and ease of access.

Marketing Strategy

admin — Mon, 20 Jun 2011 23:42:48 +0000

There is no question that if you want to exceed your bottom line projections, marketing is the machine. At Levitation Media, we use a healthy blend of unique marketing strategy, public relations, and social media to bring your brand to the forefront. If you want to truly rise above, there cannot be an absence of a well thought-out marketing strategy. Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategy to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market. A marketing strategy, or a good mix of them, is chosen only after thorough market research. A marketer should always be ready to face any kind of situation. For example, if the variables and criteria change, then the strategy must adjust. Levitation Media is a true believer of being steadfast in the outcome, yet flexible in the approach.

Email Marketing

Reaching out to your existing customers with targeted email marketing messages can establish a new revenue stream by placing yourself top of mind prior to decision time.

Email marketing has become a powerful and inexpensive way to reach out to consumers who have already purchased from you, and would probably be interested in buying again. Email campaigns are a critical piece of an overall marketing strategy. Not only are targeted HTML & e-mail newsletter campaigns some of the easiest and lowest-priced ways to increase customer retention and repeat sales by keeping in touch with your existing customer base, but also to market to different segments that you want to break in to. You can always stay on top of your customers’ minds whether you want to send a monthly recurring newsletter or an e-mail blast anytime you have a new product or service available. It’s as easy as sending an e-mail. Our designers can develop HTML e-mail newsletter templates that keep in line with the theme and brand of your website. At the same time, our Web Marketing team will assist you in generating targeted messaging for the content of your newsletters. And that’s just the beginning. Our extensive administrative area will monitor the success of each campaign. You can quickly see any bounce-backs or unsubscribes, as well as how many people opened your e-mails and what links they clicked. This information will help you improve your conversion rates for future mailings. Levitation Media specializes in helping clients craft email marketing messages that position them as thought leaders in their industry. Then, subtle calls to action and notifications of sales round out a short, yet powerful, email. In addition, offering returning customers discounts and special services can help make email marketing a profitable investment. Whether you just need help designing an email template, or more hands on assistance in crafting content, Levitation Media is here to help!

Social Media Marketing

admin — Tue, 21 Jun 2011 03:29:17 +0000

We create social media marketing campaigns that spread out your brand presence far and quickly. Handle with care!

Levitation Media knows that every client is unique, and every social media campaign we develop is just that. We develop an effective strategy that focuses in on the key areas of success for each individual client. Our custom social media marketing campaigns begin with an initial consultation with the client to find out exactly what it is they would like to accomplish through social media outlets. Levitation Media will then start to build a plan and strategy to accomplish those goals during the campaign’s timeline.

Some of the forms of social media we will utilize to build a social media implementation campaign include:

Social networking sites
Custom Facebook Page Design
Blogs
Micro-blogs
Implementation of social media coding into website
Video social media sites
Social bookmarking sites
Display advertising on social media site

These are just some of the tactics we will use to help build your company on social media. We love to be creative and use new fresh ideas for every campaign we take on. Benefits to our clients include:

Increase online presence
Larger number of leads generated online
Enhanced Word-of-mouth marketing
Increased organic SEO
New and fresh conversations about your company
Improved brand awareness online
Real analytics about social media impact
Enhanced reputation and brand monitoring
Greater number of positive recommendations and reviews
Increased backlinks to website
…And Many More!

Our company will build your strategy, implementation tactics, execute the deliverables, review the results, and will revise as needed. We are by your side the whole time while working through the social media maze.

Social Media
Levitation Media will socialize your brand!
Contact Us!

From Twitter to Facebook to LinkedIn, our team of savvy, social networkers know the ins and outs of social media. With a focus on increasing your brand awareness and generating traffic back to your website, we will learn which social networks will work best and generate the most awareness for your company. To kick off our social media marketing services, we’ll have conference calls or in-person meetings with your team to align your overall social media marketing goals and objectives. Not every social network is right for industry, so we will take a hard look at your competitors and your target audience to determine which is the best medium to use to get you results, whether it’s Facebook, Twitter, business blogging, or a combination. We will then combine all of these findings with our own extensive knowledge and experience and present you our plans and recommendations for making you a social media hit. From there, you can take the ball and run with it; or, if you’re looking for an end-to-end solution, our social media marketing services also include managing your social media profiles and campaigns so you have time to manage your business.

1. It’s affordable

You don’t need the large marketing budgets the big brands have, Levitation Media can help you get started with a social media presence. There are hundreds of social media sites around, but we choose the ones that match your audience and your brand best. Social media is about developing personal relationships so even with professional help the main cost could easily be your time. You know how much your time costs so be efficient or it will end up costing you more than you think.

2. It’s viral

With the right content your blog posts have the potential to spread out your brand awareness quickly and far, but be careful with what you put out. It can benefit you but it can also hurt your brand.

3. Improves your brand reputation

Putting out quality and focused content will help you establish your brand as an authority in your field. Make sure your content supports your brand position. Be consistent, provide value and avoid writing self-serving content, which can damage the brand reputation you are trying to build.

4. Increases traffic to you website which generates more leads and new business

A social media presence that is well integrated and consistent will generate links and improve your search engine rankings. Prospects will find you before they find your competitors. To generate conversion make sure your website and landing pages are optimized and deliver what your prospects expect. Be aware that although traffic is great never do anything that generates traffic but can damage your brand. Brand is always first.

5. Helps your brand establish a strong connection with your audience

The interactive aspect of Social Media is personal by nature, so the relationships you create can be deeper and last longer than with any other media. To maintain those relationships make sure your brand comes across authentic and transparent.

6. Connects you with leaders in your field

With Social Media you’ll have the opportunity to interact and network with leaders in your field. Comment on their posts and tweets and participate in their social media conversations. Support them when they ask for support and they’ll support you when you need them.

7. Builds credibility

What others say about you is key to your brand credibility and success. Use Social Media to create a positive perception about your brand. Your clients and prospects will believe what others say about your brand more than anything you can say about it yourself. Track constantly what others say about you in blogs, to make sure you can respond quickly to any potentially damaging comment. I use Google Blog Search in my iGoogle page to keep an eye on what’s been said in blogs about me.

With the web rapidly changing, it’s a challenge to keep up with technology and differentiate your business from competition. How do you represent your business most effectively and ensure that your marketing efforts get noticed in this very cluttered environment? Levitation Media offers a full range of creative marketing services for the digital space. Since electronic marketing tends to be much more interactive than other forms of marketing, our team recognizes the tremendous power of this medium. Our strengths include consulting, strategy and management for all potential e-marketing initiatives such as advertising, electronic newsletters and flyers, e-mail blasts, blogs, etc. It is vital that these pieces integrate well with your more conventional marketing strategy and that they are effective within your multi-channel plan

Levitation Media provides everything you need. Our work speaks for itself, but don’t take it from us. Our clients consider us the best Raleigh Graphic Design Company, best Raleigh Web Design Company, and the best Raleigh Corporate Identity and Branding Company. We also provide social media marketing, design and campaigns, print and layout design (brochure design, flyer design, etc.). We are also considered one of the best Raleigh Search Engine Optimization companies. Call us at (877) 850-8558 or use our contact page to set up an appointment!

Information Architecture + Usability

admin — Mon, 20 Jun 2011 23:24:37 +0000

With more than 10 years of experience creating interactive projects, we’ve had plenty of time to perfect our development process. We’ve determined a project is only as strong as the planning that goes in to it. That’s why we’ve designed our unique development process to make sure your project reaches its maximum potential through effective information architecture. Information architecture (IA) is the science of organizing websites and other interactive media to maximize results. With a focus on optimizing the project’s usability, our staff goes beyond basic content organization by creating an intuitive navigational structure and highly effective user interface design that is tailored to your target audience. We believe in user-centered design that is based on a deep understanding of our client’s business, goals, users and competitors. Before brainstorming or planning your project, we need to fully understand all factors that will impact it. We customize our process to meet the unique needs and goals of each client. For large, design intensive engagements, our process will typically include the following steps: User research Persona development Stakeholder interviews Competitive analysis Review of existing research Once all of this data has been gathered and analyzed, we will create a master project blueprint document. While the sales proposal and statement of work talk about what you’re project will do, the blueprint details exactly what will go on behind the scenes to make that happen. The blueprint is developed through collaboration between your staff and our information architecture team, and it serves as a reference throughout development. Several elements may be included in this document, including:

Sitemap

The sitemap is exactly what it sounds like: a map outlining all the pages of your website. It lists each page and shows how they will link to one another. The sitemap ensures the most important information and calls to action are linked throughout the prominent areas of your website.

Design Preferences

Design preferences give us a starting point for the style of the project. We review your current website (if applicable), as well as any of your competitor sites, to determine a consistent theme for the project.

Wireframes

Wireframes are like a rough draft of the website including portions of the site’s functionality. Wireframes are similar to a sitemap, but actually allow you to click through and interact with the pages. This provides a better feel for the flow and functionality of the final product before development begins.

Process Flows

Many sites require integration with third-party components. This may include anything from credit card processors to CRM systems. We use the process flow document to outline how our code will interact with these components.

Milestones

Milestones allow us to group project functionality into logical stages for smooth rollout down the road. This allows us to test each stage independent of ongoing work. With larger scale projects, we can even launch full-feature milestones to a production server.

Component Checklist (QAR)

As functionality is established during the planning and development stage, the component checklist serves as a reference to the base functionality that is required for each element to work. When the project goes to our quality assurance review (QAR) phase, this document will be used to make certain all required functionality is in place.

Database Structure

Our technical architect will design and deploy the project’s database structure during the planning phases based on the functionality established in the statement of work. This allows us to maintain a consistent database design across all of our projects based on industry standards. Creating this standard facilitates consistent future development by anyone on our programming team.

Hosting / Third-Party Configurations

We establish a hosting configuration tailored to the project specifications before development begins. That way if functionality or goals evolve during the development process, we have a record. That helps us ensure our development environment matches the production environment before the project’s launch, reducing the risk of costly setbacks. At the conclusion of the development process, not only will you have a great product, but you will also have this comprehensive blueprint document to use as a basis for future product expansion. We believe in doing things right the first time, and we know that proper planning is the only way to ensure that will happen.